Executive Biography

Barbara K. Marsh-Wetherell
Principal

Ms. Barbara K. Marsh-Wetherell (commonly known as "BMW") brings the experience of over 20 years in the high tech industry providing hands-on marketing and PR services. BMW founded Marsh-Wetherell Market Relations (MWMR) in September 1989 to provide marketing programs and expertise in public relations, advertising, product acquisitions and launches, web design, market development and trade events to a wide variety of hardware and software manufacturers, e-commerce and high technology service organizations in local, domestic and global markets.

Known for its highly effective, innovative and "guerrilla" marketing and public relations programs, Marsh-Wetherell Market Relations has had a hand in the success of many companies. BMW's client list is a veritable "Who's Who" for Silicon Valley including Baltic Media Group, Ltd. (UK), Borland, CompUSA PC, Frame Technology, Nortel Networks (Xros Division), the Optical Internetworking Forum, SUN Microsystems (TOPS Division), PeakXV Networks, the Port of Oakland, SynchroNet Marine Inc., Micronics Corporation/Orchid Technology, MPLS Forum, RasterOps Corporation, Smart Modular Technologies and WordStar International Inc.

Marsh-Wetherell Market Relations also offers pro-bono strategic marketing and public relations service to the Contra Costa Children's Chorus; a non-profit children's chorus of 400 children ages 7- 17.

BMW was a Managing Partner of JumpStart Partners from 2001 to 2003, a public relations, strategic marketing and creative services organization which mirrored the services offered by Marsh-Wetherell Market Relations.

Prior to founding Marsh-Wetherell Market Relations, BMW held executive and senior marketing and sales management positions at ViewStar Corporation, WordTech Systems Inc. (Borland), Video Seven Inc. and Mouse Systems Corporation. BMW has been a speaker at high technology user's conferences, publication editor's days (PC Magazine, Windows Magazine) and on cable television, and has published articles on effective advertising and public relations. She sat on Board of Directors of the Mt. Diablo Technology Association, a non-profit technology user's group in the San Francisco East Bay, and is a Charter Sponsor of the Women's Business Network of Oakland, CA. BMW has a BA degree from the University of California, Berkeley.

Organization Profile

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